Golf & Loyalty
How many retail store loyalty cards are in your wallet right now? I’m guessing more than 7. I see it every day, people sorting through a mountain of cards to find their membership card. Why do we do this? Do we feel like we get a deal for having it? The one getting the deal is the retailer. We spend our lives walking around with tiny little cardboard or plastic commitments to them in our pockets. They know we’re coming back.